Lindsay Friedman is a caregiving advocate, entrepreneur, and founder of LTCareNav, a care navigation and life care planning platform that helps families prepare for long-term care before a crisis happens. She is also the host of The Caregiver’s Compass podcast and the author of Plan Today, Protect Tomorrow.

Lindsay began her career as a nursing assistant, working in memory care, assisted living, nursing homes, and hospice settings. Her professional path became deeply personal when she became her grandmother’s primary caregiver, an experience that reshaped how she understands the challenges families face.

Over the years, Lindsay became a cross-generational caregiver, supporting her parents while also caring for her chronically ill daughter. These experiences gave her a unique perspective that combines professional knowledge with firsthand understanding of caregiving, aging, and long-term care planning.

Her work led to the creation of CareBloom and LTCareNav, platforms designed to help families understand care costs, plan ahead, and connect with trusted professionals before urgent decisions need to be made.